The first thing that jumped right out at me was the fact that online advertising appears to be nearly indestructible. By this I mean that the revenue only fell 3% in 2009. With all of the ways that are given to us, the consumers, to avoid advertising it is pretty incredible that online advertising is fairing this well.
Basically, this whole story is about how marketers for companies decide how to make their advertising better for online. The development of "triple play"appears to be a highly sought after thing.
Some of the reading was actually kind of confusing to understand. I had to read and re-read a few parts multiple times to attempt and fully grasp what it was saying. After reading each section and then looking at the graphs displayed, it was very helpful. It allowed me to take the words and put them in picture form, which makes it easier for most people, myself included, to understand just what is going on exactly.
Overall, it was a interesting article. I do tend to agree that online advertising is definitely in need of a format. If advertisers want to continue to be successful with their ads, they will have to try and stay a step ahead of technology and all of the attempts to block ads!
Monday, January 30, 2012
Monday, January 23, 2012
Week #3
I have never heard of DoubleClick until we first talked about it in class. This may be in large due to the fact that DoubleClick is an Ad agency, and I couldn't give a crap about ads on most days.
I did like the charts and graphs that they posted in this piece. I always feel that graphs like that help the reader understand exactly what they are talking about.
It's cool to see how they used to be with ads, because there was no way for consumers to skip over them. Now with all of the DVR, free download sites, and things like that it is getting extremely hard for companies to get their product shown to consumers.
What does this mean for advertising in the future? Since advertisers pay to have their ads put on, what does that mean for the companies that the advertisers pay? If their is no longer a way for ads to be seen does that mean that companies will have to find other ways of income?
Overall, this was a kind of cool read, especially since I know little about how the advertising industry works. It will be a interesting subject to keep an eye on over the next several years to see how everything will change.
I did like the charts and graphs that they posted in this piece. I always feel that graphs like that help the reader understand exactly what they are talking about.
It's cool to see how they used to be with ads, because there was no way for consumers to skip over them. Now with all of the DVR, free download sites, and things like that it is getting extremely hard for companies to get their product shown to consumers.
What does this mean for advertising in the future? Since advertisers pay to have their ads put on, what does that mean for the companies that the advertisers pay? If their is no longer a way for ads to be seen does that mean that companies will have to find other ways of income?
Overall, this was a kind of cool read, especially since I know little about how the advertising industry works. It will be a interesting subject to keep an eye on over the next several years to see how everything will change.
Sunday, January 22, 2012
Day #7
Sunday was a very exciting day. I was up again early in the morning and headed to Daytona Beach. My father did the Richard Petty experience, which was him getting to drive an actual NASCAR around the Daytona track about 10 times. I had a video camera, so I could film him doing this. That was about the extent of my media usage for the whole day until I got home. When I got home in the evening I watched football playoffs and did my homework on the computer.
Day #6
Saturday I was up by 8:30am and got myself ready for work. I did not use any media in the morning before I headed to work. I was at work for 13 hours, which put me home at around 11pm. Again, I had no media usage at work, not even my phone. I was exhausted by the time I got home, so I just crawled into bed and fell asleep instantly.
Day #5
Friday I got to sleep in a little bit because I didn't have class. I woke up and ate breakfast, and then got on my computer for a little while until I headed to work. I do not have any ability to use media devices at my job, and I was there from 3pm to 10pm. When I got home from work I just got ready for bed and went to sleep because I had to be up for work the next morning.
Day #4
Thursday was about the same as Tuesday. I am at school by 10am and continue to be there until about 9-10 at night. The only media I used was to listen to music on my phone in between classes. The only other media I used was when it was for school purposes such as having class in the computer labs.
Thursday, January 19, 2012
Day #3 Jan. 18
Wednesday was about the same as Mondays schedule. I have one class in the morning that I went too. When I got home I had some lunch while I watched tv and surfed around on the internet at the same time. I watched/surfed the web for about an hour or so and then I headed to run a few errands. By the time I got back from running errands it was time to head to the gym. When I got back from the gym I cooked some food and got ready for bed after I ate. Didn't watch any tv while I got ready for bed this time.
Day #2 Jan. 17
Tuesdays are a tough day for me and my good friend technology. I am up at about 9am and get ready to school. The only media I use throughout the day is listening to my ipod in between classes. I don't get to head home until about 9:30pm. By the time I get home it is close to 10pm and I am getting ready for bed. I occasionally turn the tv on while I get ready for bed.
Tuesday, January 17, 2012
Day #1 Jan. 16
Monday, I was on the computer most of the morning after I woke up so I could do homework. It was probably 2-3 hours of being on the computer constantly.
When I finished doing homework I took a break and ate lunch while I watched tv. After lunch I ran some errands for a couple hours. When I got back I went to the gym and then played tennis.
By the end of that it was already time for bed, so I turned the television on for a few minutes while I got ready for bed.
When I finished doing homework I took a break and ate lunch while I watched tv. After lunch I ran some errands for a couple hours. When I got back I went to the gym and then played tennis.
By the end of that it was already time for bed, so I turned the television on for a few minutes while I got ready for bed.
Monday, January 16, 2012
Week 2
What happened to Yahoo?
I didn't know what a revenue loop was, but the article explained it really well.
It's hard to believe that the main source of revenue used to be from banner ads.
Interesting how they used to want search engines to be called portals.
Yahoo wanted to be called a "Media Company" and not a "Software Company". They may have an office of programming code and helpings users restart browsers, but because they made money through banner ads it was more a media company indeed. Because Yahoo tried to be a Media company and not a technology one, they kind of ended up being nothing.
Yahoo never had good programmers which caused their technology rep. to fall greatly and they just never recovered. It is cool how if you want to come out of a bad programming spiral you actually buy good programmers instead of hiring them. Like buying their startups.
Google
Google is buying the company DoubleClick which is an ad company.
According to a 2007 research statistic pop-up text based ads account for 40% of online ads.
Google is a very minor part of display ads, as opposed to the leading companies, AOL, MSN, and Yahoo.
Google is buying this program because they think it will help them overall as a company because of some of the knowledge that DoubleClick workers have.
This article was kind of interesting I thought. I didn't know anything about online ads and how they work until I read this article. It gave you a very brief and basic overview of the kind of thought and preparation that goes into online ads for buyers and sellers.
Both articles were pretty informative. I'm not sure which I liked better though. The Yahoo one is cool because it written by someone who worked for Yahoo, so it gives a story feel, while the Google one is just facts about why Google is doing what they are doing. Overall, both were pretty informative about the ad world and how different companies deal with it.
I didn't know what a revenue loop was, but the article explained it really well.
It's hard to believe that the main source of revenue used to be from banner ads.
Interesting how they used to want search engines to be called portals.
Yahoo wanted to be called a "Media Company" and not a "Software Company". They may have an office of programming code and helpings users restart browsers, but because they made money through banner ads it was more a media company indeed. Because Yahoo tried to be a Media company and not a technology one, they kind of ended up being nothing.
Yahoo never had good programmers which caused their technology rep. to fall greatly and they just never recovered. It is cool how if you want to come out of a bad programming spiral you actually buy good programmers instead of hiring them. Like buying their startups.
Google is buying the company DoubleClick which is an ad company.
According to a 2007 research statistic pop-up text based ads account for 40% of online ads.
Google is a very minor part of display ads, as opposed to the leading companies, AOL, MSN, and Yahoo.
Google is buying this program because they think it will help them overall as a company because of some of the knowledge that DoubleClick workers have.
This article was kind of interesting I thought. I didn't know anything about online ads and how they work until I read this article. It gave you a very brief and basic overview of the kind of thought and preparation that goes into online ads for buyers and sellers.
Both articles were pretty informative. I'm not sure which I liked better though. The Yahoo one is cool because it written by someone who worked for Yahoo, so it gives a story feel, while the Google one is just facts about why Google is doing what they are doing. Overall, both were pretty informative about the ad world and how different companies deal with it.
Sunday, January 8, 2012
Week 1
The internet as we all know it is taken for granted by everyone who has access to it. The first 9 chapters of this are actually a pretty interesting read. It is crazy to think that I grew up during the thought, and creation of the world wide web. I remember using netscape as a little kid when my parents got their first computer.
The Xanadu database is kind of cool. I had no idea this was a promise to fix the syntax error which everyone STILL knows to this day as "Error 404".
* Why has there been no resolve of this "Error 404"? How was it decided that the error message would show up on certain instances?
In 2001 there was over 500 million internet users worldwide. I can't even fathom to think the amount of users now that it is now going on 11 years later. Now the internet is just sitting in our pocket at any given point during the day. Sometimes I think that technology is too good for our own good. It is at the point where a large number of Americans, (at least) I feel, heavily rely on technology in order to survive a day to day basis.
The Xanadu database is kind of cool. I had no idea this was a promise to fix the syntax error which everyone STILL knows to this day as "Error 404".
* Why has there been no resolve of this "Error 404"? How was it decided that the error message would show up on certain instances?
In 2001 there was over 500 million internet users worldwide. I can't even fathom to think the amount of users now that it is now going on 11 years later. Now the internet is just sitting in our pocket at any given point during the day. Sometimes I think that technology is too good for our own good. It is at the point where a large number of Americans, (at least) I feel, heavily rely on technology in order to survive a day to day basis.
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