Week #12

I thought the presentation that Dr. Parmalee gave was good. I honestly was not expecting to be very interesting, but I was very surprised. It helped that nothing dragged on, and no point was "over-made" or "under-made". I think he covered some very important happenings between politics and Twitter. I had no idea that a social media site could actually sway and have that much effect on voting.
I personally don't use Twitter, but it was cool that someone in the audience said they actually had a conversation with a political person through tweeting, or whatever it's called. That to me stands out as one of the coolest aspects of Twitter in its own right. As I become more involved with politics and my surrounding politicians I think I may end up getting on board with Twitter for the use politics. Never thought I would say those words, but the presentation actually may have swayed my opinion.

Week #11

Wow the very first paragraph had me wrapped up in this article. That was a great way to start writing a piece. It just kept having me going, "come on what happens next". It is amazing to believe that 4 people could create something so large and useful. All because that one place wouldn't serve a black person a cup of coffee.

I like how the story transitioned from the story to how social media has helped to further causes. One of the first examples was how, because of Twitter the people of Iran stood up for their freedom and for Democracy. That is just baffling to me.

100 years ago there was no way we would ever be friends with Japan. Today, Americans fly there for vacation, business and just everything in between. With the help of social media it allows us to stay connected everywhere, plan trips, keep connected with friends and almost anything else. I think social media is very good in helping the world become connected as one.

Web 2.0 Week 9

Right off the bat I liked the comparison from web 1.0 to web 2.0. It is cool to see initially what they changed from 1 to the other. Right under that they show a little graph of the " web as a platform" as the article called it. I thought at first glance the outline was helpful, but the more I looked at it I just got confused. I really had to keep reading to understand just what the map was saying.

It is crazy to read about netscape. It feels like it was so long ago that this was actually a viable form of reaching the world wide web. This was probably one of the most interesting compare and contrasts I read in the article.

For the Akamai vs. Bittorrent I have never heard of Akamai before. I have used Bittorrent and still use it sometimes. Never knew there was actually a "first" version of this I guess you could say.

Pretty cool how the internet and its applications are evolving and becoming more user friendly. I really can't even imagine what the Web 3.0 is going to entail. As fast as technology is moving, and having seen the vast increase in just my generation, there is no telling what will happen in the next 20-50 years.

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Week #6

The first article was about how these certain companies having different views on how to track web visits from the consumers. I am actually still pretty confused about what exactly is going on in the article. I think the main idea is that there were cookies planted on the site so it could track who visited and things like that. I think the general consensus was to mix panel based data with their own tools for measuring.


The second article is about how AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. Now the article explains what this means, but I'm still a little confused. Are they saying that they pay the advertisers who use AdSense 68% of the money made? I think that is what I understand from this article. I have read it a couple times, so I think I understand. The revenue share isn't supposed to change, but obviously that can't be guaranteed forever.

I thought the fourth article was actually interesting. I did not know that most Ad agencies don't setup ads on TV themselves. They actually hire ad-buying agencies to do that for them. When an ad gets placed on TV the ad agency may not necessarily know exactly where the ad will run. There is some control though, such as the ad agencies being able to buy specific shows for their ad to run as opposed to just which network. I liked the example the article gave, using advertiser's X and Z to help illustrate a point. Made it a lot more clear, and easier to understand.

I could not open article 3 for some reason. It would start to load, and just go to a blank page for me. I tried playing with my firewall settings, and open it in different browsers. I was just unable to figure out why it wouldn't load.

Week # 5

I did not like this article particularly. I hate advertisements on the web, while I'm looking at something. I understand the necessity for advertisements. They are what keeps pretty much everything in business. However, I hate the fact that there are studies and research and tests trying to determine how to make advertising more effective. I definitely feel like this is something we will deal with our whole lives. (advertising I mean) Especially with articles like this that are telling us the viewers that research is being done to try and make us MORE susceptible to advertisements while roaming the internet. They are using things like amount of times visited, new visitors, amount of time spent on site, all things of this nature to try and track your habits. This is all to try and be more effective with advertisements. I HATE THAT FACT!

The read itself wasn't bad, just really don't like advertisements!!

Week #4

The first thing that jumped right out at me was the fact that online advertising appears to be nearly indestructible. By this I mean that the revenue only fell 3% in 2009. With all of the ways that are given to us, the consumers, to avoid advertising it is pretty incredible that online advertising is fairing this well.
 Basically, this whole story is about how marketers for companies decide how to make their advertising better for online. The development of "triple play"appears to be a highly sought after thing.

Some of the reading was actually kind of confusing to understand. I had to read and re-read a few parts multiple times to attempt and fully grasp what it was saying. After reading each section and then looking at the graphs displayed, it was very helpful. It allowed me to take the words and put them in picture form, which makes it easier for most people, myself included, to understand just what is going on exactly.

Overall, it was a interesting article. I do tend to agree that online advertising is definitely in need of a format. If advertisers want to continue to be successful with their ads, they will have to try and stay a step ahead of technology and all of the attempts to block ads!